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Lifecycle of a Trademark

A distinctive trademark has virtually unlimited potential for commercial value. The key to optimizing that value is making the right decisions at every step in the trademark lifecycle.

What are those steps? This informative guide covers the nine critical stages of a trademark’s lifecycle from initial creation and assessing its availability for trademark protection to registration, protection, and licensing. At every stage, you’ll learn valuable tips for developing strong trademarks, avoiding potential pitfalls, and safeguarding your mark to maximize your brand investment.

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