What, exactly, is a trademark and why is it so important? Understanding the fundamentals of trademark rights and how to secure and protect them is essential knowledge in today’s brand-centric marketplace.
This educational booklet provides an informative overview from defining trademark rights, usage, and infringement to explaining procedures for registering and protecting trademarks in the U.S. Whether you are a business owner, a paralegal, or a brand manager, Trademark Smarts is a ‘must read’ primer for securing and safeguarding your rights.
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