What makes a strong trademark?

24 October, 2018

The strongest trademarks are often:

  • UNIQUE
    You may want to search the U.S. Patent and Trademark office database and online to make sure your trademark is sufficiently different from other marks for similar products or services. Otherwise, it may be difficult to register.  For example, KOPYCAT as a trademark for file backup software is unlikely to be accepted since COPYCAT is already a registered mark for a similar business.
  • DISTINCT
    A generic term naturally associated with or descriptive of your product or service is a weak trademark. For example, CATNIP as a trademark for cat toys is unlikely to be accepted since it describes a common property of many cat toys.
  • MADE UP
    The name of a real individual, a last name, or a geographic location may not be registerable as a trademark. For example, CATFORD as a trademark for a pet-sitting service located in Catford, UK is unlikely to be accepted since it is descriptive of an actual location.