Real-Life Copycat Lesson #2: Trademark food fights on Florida Avenue

23 April, 2019

Florida Avenue Eats is a new restaurant on one of Tampa’s longest stretching business roads, which is also home to the long-established Florida Avenue Brewing Company about a mile and a half away.  The owner of Florida Avenue Brewing Co. is worried that customers will confuse the two establishments.

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What makes a strong trademark?

18 April, 2019

The US Patent and Trademark Office (USPTO) notes that it is in your best interest to select a mark that is considered “strong” in a legal or trademark sense — in other words, a mark that will most easily allow you to prevent copycats.

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Real-Life Copycat Lesson #1: Customer confusion among New York’s Public Theater and Public Hotel

16 April, 2019

New York City’s historic Public Theater fears customer confusion with the nearby and newly built PUBLIC hotel, whose offering goes beyond accommodation to include music and entertainment under the brand “PUBLIC ARTS”.

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