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Real-Life Copycat Lesson #5: East Coast craft breweries in trademark dispute

14 May, 2019

Since 2014, Vermont’s Goodwater Brewery has been selling beer under the Goodwater name. It’s brews can be found as far west as Colorado and as far south as Virginia. In November, 2017, Virginia-based Lickinghole Creek Craft Brewery (LCCB), which sells its beer internationally, opened a pub by the name Lickinghole Goodwater Brewpub. Understandably, the Vermont-based Goodwater felt like they had a problem after hearing of the Virginia-based establishment through a loyal customer who asked whether the two businesses were related.

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Bottling your brand: Trademark insight for craft brewers

09 May, 2019

Did you know that in 2018 there were more than 169,000 beer-related trademarks filed worldwide? That’s a lot of potential for infringement in the already-competitive craft brewing marketplace, where captivating brands are as critical to success as the quality of the beer itself.  Whether intentional or accidental, copycat brands can cause consumer confusion, loss of revenue, and damage to a hard-earned reputation. To help craft brewers better understand the importance of securing and protecting brand rights, Trademark.com hosted an educational webinar in partnership with Craft Brewing Business.

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Real-Life Copycat Lesson #4: Famous pizza trademark dispute

07 May, 2019

The famous Mystic Pizza of Connecticut takes issue with another pizza restaurant with a variant of their name in Pennsylvania.

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Real-Life Copycat Lesson #3: Milk Bar customer confusion

30 April, 2019

In 2008, renowned pastry chef Christina Tosi founded Milk Bar bakery and opened her first shop in New York City. The famous, celebrity-endorsed bakery now has 16 locations. In March 2019, a restaurant by the name of JoJo’s Milk Bar opened in River North, Chicago and is now facing a trademark infringement and unfair competition lawsuit brought by Tosi.

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Real-Life Copycat Lesson #2: Trademark food fights on Florida Avenue

23 April, 2019

Florida Avenue Eats is a new restaurant on one of Tampa’s longest stretching business roads, which is also home to the long-established Florida Avenue Brewing Company about a mile and a half away.  The owner of Florida Avenue Brewing Co. is worried that customers will confuse the two establishments.

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Real-Life Copycat Lesson #1: Customer confusion among New York’s Public Theater and Public Hotel

16 April, 2019

New York City’s historic Public Theater fears customer confusion with the nearby and newly built PUBLIC hotel, whose offering goes beyond accommodation to include music and entertainment under the brand “PUBLIC ARTS”.

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