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Creating your brand? Make sure it’s distinct!

27 June, 2019

It’s important to avoid customer confusion and conflict with other trademark owners, and the key to achieving this is finding a highly distinct name.  Distinct names are strong assets because they are not only easier to successfully register with the USPTO, but are also easier to protect in the marketplace, because there’s less of a chance that someone else will use a similar word. We can think of word trademarks on a scale, with generic marks at the low end and fanciful marks at the high end. Learn more below!

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What makes a strong trademark?

18 April, 2019

The US Patent and Trademark Office (USPTO) notes that it is in your best interest to select a mark that is considered “strong” in a legal or trademark sense — in other words, a mark that will most easily allow you to prevent copycats.

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