27 June, 2019
It’s important to avoid customer confusion and conflict with other trademark owners, and the key to achieving this is finding a highly distinct name. Distinct names are strong assets because they are not only easier to successfully register with the USPTO, but are also easier to protect in the marketplace, because there’s less of a chance that someone else will use a similar word. We can think of word trademarks on a scale, with generic marks at the low end and fanciful marks at the high end. Learn more below!