The dangers of dirty trademark data

11 July, 2019

Searching registered trademarks to rule out conflicts is a critical step before registering your desired mark. But confidence in the results is only as good as the data. Errors introduced into U.S. Patent and Trademark Office data mean you could miss a problematically similar mark, or even have your application rejected as a result. About 7% of records contain errors! goes the extra mile to correct and enrich trademark filing data to increase accuracy of your search results. Check out these examples of the types of errors we regularly correct.

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Rules of thumb for evaluating similar marks

20 June, 2019

Whether you’re already a trademark owner or are hoping to secure one, chances are that at some point, you’ll be faced with the task of trying to determine whether another mark is too similar to yours.

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What makes a strong trademark?

18 April, 2019

The US Patent and Trademark Office (USPTO) notes that it is in your best interest to select a mark that is considered “strong” in a legal or trademark sense — in other words, a mark that will most easily allow you to prevent copycats.

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