The dangers of dirty trademark data

11 July, 2019

Searching registered trademarks to rule out conflicts is a critical step before registering your desired mark. But confidence in the results is only as good as the data. Errors introduced into U.S. Patent and Trademark Office data mean you could miss a problematically similar mark, or even have your application rejected as a result. About 7% of records contain errors! goes the extra mile to correct and enrich trademark filing data to increase accuracy of your search results. Check out these examples of the types of errors we regularly correct.

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How long does it take to register a trademark with the USPTO?

04 July, 2019

While completing a trademark registration application is fairly quick, the process for registering a trademark is pretty long! Learn more about each step along the way.


Creating your brand? Make sure it’s distinct!

27 June, 2019

It’s important to avoid customer confusion and conflict with other trademark owners, and the key to achieving this is finding a highly distinct name.  Distinct names are strong assets because they are not only easier to successfully register with the USPTO, but are also easier to protect in the marketplace, because there’s less of a chance that someone else will use a similar word. We can think of word trademarks on a scale, with generic marks at the low end and fanciful marks at the high end. Learn more below!

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Rules of thumb for evaluating similar marks

20 June, 2019

Whether you’re already a trademark owner or are hoping to secure one, chances are that at some point, you’ll be faced with the task of trying to determine whether another mark is too similar to yours.

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TM or R? Don’t get caught making this trademark symbol faux pas

25 April, 2019

Businesses often use the symbols ® and ™ alongside their brand to show that they’ve claimed their mark, but did you know that there’s a big difference between them? Using the wrong one can have some serious consequences. Read on and make sure you’re trademark symbol savy.

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What makes a strong trademark?

18 April, 2019

The US Patent and Trademark Office (USPTO) notes that it is in your best interest to select a mark that is considered “strong” in a legal or trademark sense — in other words, a mark that will most easily allow you to prevent copycats.

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