25 October, 2018
A mark widely recognized by the general public. Factors a court may take into consideration to determine whether or not a mark is famous include: how long the mark has been recognized, the geographic reach of the mark, and sales volume. Famous marks and well-known marks are similar, though the standards for achieving a famous mark are higher. Famous marks have broader legal protection than regular registered trademarks because of their strong recognition among consumers, making confusion highly likely if the mark is used by another business, even if the offering is unrelated. For example, JAGUAR is unlikely to be registered as a trademark for shoes because it is already a famous mark for cars.