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Trademark Fact or Fiction – June Edition

13 June, 2019

Most entrepreneurs know that trademarking is an important first step in starting a business – but how much do you really know about trademarks in particular? To help protect the brand you’ve worked hard to establish, it’s important to understand the ins and outs of trademarks and trademark protection.  Below, we’ve broken down some of the most common trademark misconceptions that every business owner should be aware of. Put your knowledge to the test!

Real-Life Copycat Lesson #7: A “Lake Effect” trademark conflict

11 June, 2019

Upstate New Yorkers are more than familiar with the concept known as lake effect — as in lake effect snow. Now, lake effect is the subject of a trademark infringement case in Buffalo.

Trademarks by the numbers

06 June, 2019

Did you know that in 2017, there were 9.11 million trademark applications filed worldwide? Trademarks are valuable assets — learn more about how they’re growing.

Real-Life Copycat Lesson #6: Coffee-flavored Customer Confusion

06 June, 2019

The Absolut Company, a major liquor company out of Sweden and producer of Kahlua coffee liquors, have blocked a Hawaii company’s effort to trademark its Kaholo Kona Coffee.

Real-Life Copycat Lesson #5: East Coast craft breweries in trademark dispute

14 May, 2019

Since 2014, Vermont’s Goodwater Brewery has been selling beer under the Goodwater name. It’s brews can be found as far west as Colorado and as far south as Virginia. In November, 2017, Virginia-based Lickinghole Creek Craft Brewery (LCCB), which sells its beer internationally, opened a pub by the name Lickinghole Goodwater Brewpub. Understandably, the Vermont-based Goodwater felt like they had a problem after hearing of the Virginia-based establishment through a loyal customer who asked whether the two businesses were related.

Bottling your brand: Trademark insight for craft brewers

09 May, 2019

Did you know that in 2018 there were more than 169,000 beer-related trademarks filed worldwide? That’s a lot of potential for infringement in the already-competitive craft brewing marketplace, where captivating brands are as critical to success as the quality of the beer itself.  Whether intentional or accidental, copycat brands can cause consumer confusion, loss of revenue, and damage to a hard-earned reputation. To help craft brewers better understand the importance of securing and protecting brand rights, Trademark.com hosted an educational webinar in partnership with Craft Brewing Business.

Real-Life Copycat Lesson #4: Famous pizza trademark dispute

07 May, 2019

The famous Mystic Pizza of Connecticut takes issue with another pizza restaurant with a variant of their name in Pennsylvania.

Trademark Fact or Fiction – May Edition

02 May, 2019

Most entrepreneurs know that trademarking is an important first step in starting a business – but how much do you really know about trademarks in particular? To help protect the brand you’ve worked hard to establish, it’s important to understand the ins and outs of trademarks and trademark protection.  Below, we’ve broken down some of the most common trademark misconceptions that every business owner should be aware of. Put your knowledge to the test!

Real-Life Copycat Lesson #3: Milk Bar customer confusion

30 April, 2019

In 2008, renowned pastry chef Christina Tosi founded Milk Bar bakery and opened her first shop in New York City. The famous, celebrity-endorsed bakery now has 16 locations. In March 2019, a restaurant by the name of JoJo’s Milk Bar opened in River North, Chicago and is now facing a trademark infringement and unfair competition lawsuit brought by Tosi.

TM or R? Don’t get caught making this trademark symbol faux pas

25 April, 2019

Businesses often use the symbols ® and ™ alongside their brand to show that they’ve claimed their mark, but did you know that there’s a big difference between them? Using the wrong one can have some serious consequences. Read on and make sure you’re trademark symbol savy.

Real-Life Copycat Lesson #2: Trademark food fights on Florida Avenue

23 April, 2019

Florida Avenue Eats is a new restaurant on one of Tampa’s longest stretching business roads, which is also home to the long-established Florida Avenue Brewing Company about a mile and a half away.  The owner of Florida Avenue Brewing Co. is worried that customers will confuse the two establishments.

What makes a strong trademark?

18 April, 2019

The US Patent and Trademark Office (USPTO) notes that it is in your best interest to select a mark that is considered “strong” in a legal or trademark sense — in other words, a mark that will most easily allow you to prevent copycats.

Real-Life Copycat Lesson #1: Customer confusion among New York’s Public Theater and Public Hotel

16 April, 2019

New York City’s historic Public Theater fears customer confusion with the nearby and newly built PUBLIC hotel, whose offering goes beyond accommodation to include music and entertainment under the brand “PUBLIC ARTS”.