Blog

Real-Life Copycat Lesson #9: Coffee Brand Confusion

25 June, 2019

Can you tell the difference between Biggby and Bixby? Biggby Coffee, a Michigan-based brand, owns and operates 235 locations across 8 states, and has been using an orange and black color scheme and logo since 2008, the same year they received federal registration for the mark(s). In March, Biggby filed a trademark infringement lawsuit against a Texas-based coffee company of a similar name, Bixby.

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Rules of thumb for evaluating similar marks

20 June, 2019

Whether you’re already a trademark owner or are hoping to secure one, chances are that at some point, you’ll be faced with the task of trying to determine whether another mark is too similar to yours.

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Real-Life Copycat Lesson #8: Fishy restaurant name infringement strikes in Cleveland

18 June, 2019

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Trademark Fact or Fiction – June Edition

13 June, 2019

Most entrepreneurs know that trademarking is an important first step in starting a business – but how much do you really know about trademarks in particular? To help protect the brand you’ve worked hard to establish, it’s important to understand the ins and outs of trademarks and trademark protection.  Below, we’ve broken down some of the most common trademark misconceptions that every business owner should be aware of. Put your knowledge to the test!

Real-Life Copycat Lesson #7: A “Lake Effect” trademark conflict

11 June, 2019

Upstate New Yorkers are more than familiar with the concept known as lake effect — as in lake effect snow. Now, lake effect is the subject of a trademark infringement case in Buffalo.

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Trademarks by the numbers

06 June, 2019

Did you know that in 2017, there were 9.11 million trademark applications filed worldwide? Trademarks are valuable assets — learn more about how they’re growing.

Real-Life Copycat Lesson #6: Coffee-flavored Customer Confusion

06 June, 2019

The Absolut Company, a major liquor company out of Sweden and producer of Kahlua coffee liquors, have blocked a Hawaii company’s effort to trademark its Kaholo Kona Coffee.

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Real-Life Copycat Lesson #5: East Coast craft breweries in trademark dispute

14 May, 2019

Since 2014, Vermont’s Goodwater Brewery has been selling beer under the Goodwater name. It’s brews can be found as far west as Colorado and as far south as Virginia. In November, 2017, Virginia-based Lickinghole Creek Craft Brewery (LCCB), which sells its beer internationally, opened a pub by the name Lickinghole Goodwater Brewpub. Understandably, the Vermont-based Goodwater felt like they had a problem after hearing of the Virginia-based establishment through a loyal customer who asked whether the two businesses were related.

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Bottling your brand: Trademark insight for craft brewers

09 May, 2019

Did you know that in 2018 there were more than 169,000 beer-related trademarks filed worldwide? That’s a lot of potential for infringement in the already-competitive craft brewing marketplace, where captivating brands are as critical to success as the quality of the beer itself.  Whether intentional or accidental, copycat brands can cause consumer confusion, loss of revenue, and damage to a hard-earned reputation. To help craft brewers better understand the importance of securing and protecting brand rights, Trademark.com hosted an educational webinar in partnership with Craft Brewing Business.

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Real-Life Copycat Lesson #4: Famous pizza trademark dispute

07 May, 2019

The famous Mystic Pizza of Connecticut takes issue with another pizza restaurant with a variant of their name in Pennsylvania.

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