Trademark Fact or Fiction – May Edition

02 May, 2019

Most entrepreneurs know that trademarking is an important first step in starting a business – but how much do you really know about trademarks in particular? To help protect the brand you’ve worked hard to establish, it’s important to understand the ins and outs of trademarks and trademark protection.  Below, we’ve broken down some of the most common trademark misconceptions that every business owner should be aware of. Put your knowledge to the test!

Real-Life Copycat Lesson #3: Milk Bar customer confusion

30 April, 2019

In 2008, renowned pastry chef Christina Tosi founded Milk Bar bakery and opened her first shop in New York City. The famous, celebrity-endorsed bakery now has 16 locations. In March 2019, a restaurant by the name of JoJo’s Milk Bar opened in River North, Chicago and is now facing a trademark infringement and unfair competition lawsuit brought by Tosi.

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TM or R? Don’t get caught making this trademark symbol faux pas

25 April, 2019

Businesses often use the symbols ® and ™ alongside their brand to show that they’ve claimed their mark, but did you know that there’s a big difference between them? Using the wrong one can have some serious consequences. Read on and make sure you’re trademark symbol savy.

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Real-Life Copycat Lesson #2: Trademark food fights on Florida Avenue

23 April, 2019

Florida Avenue Eats is a new restaurant on one of Tampa’s longest stretching business roads, which is also home to the long-established Florida Avenue Brewing Company about a mile and a half away.  The owner of Florida Avenue Brewing Co. is worried that customers will confuse the two establishments.

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What makes a strong trademark?

18 April, 2019

The US Patent and Trademark Office (USPTO) notes that it is in your best interest to select a mark that is considered “strong” in a legal or trademark sense — in other words, a mark that will most easily allow you to prevent copycats.

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Real-Life Copycat Lesson #1: Customer confusion among New York’s Public Theater and Public Hotel

16 April, 2019

New York City’s historic Public Theater fears customer confusion with the nearby and newly built PUBLIC hotel, whose offering goes beyond accommodation to include music and entertainment under the brand “PUBLIC ARTS”.

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