Real-Life Copycat Lesson #11: Arcade Bar in the Pacific Northwest Battles Copycat

14 August, 2019

In early 2019, local restaurateur Mike Miller opened an arcade bar by the name “Level Up” — his second culinary venture in Kennewick, WA. As it turns out, he wasn’t the only one with the idea; “level up” is a common gaming phrase, and also the name of another arcade bar near the University of Oregon in Eugene, OR, which opened in 2012. The Eugene company secured a trademark for their brand in 2017, later suing the Kennewick bar for trademark infringement. The Eugene company has received calls and messages on social media from confused customers.