Real-Life Copycat Lesson #12: Produce Grower and Restaurant Name Fight
21 August, 2019
Los Angeles-based salad giant Sweetgreen is a chain of over 90 healthy eateries, selling salads in a fast-casual setting since 2007. In 2016, two entrepreneurs in Minnesota started a fresh produce business, My Sweet Greens, and their name has become the latest problem for their growing business. In a letter to My Sweet Greens, Sweetgreen has demanded that the small produce business stop all use of “Sweet Greens” in its name and branding. Sweetgreen states that is concerned consumers will think that My Sweet Greens is in some way sponsored or endorsed by Sweetgreen. Unfortunately for the Minnesota growers, a disruptive and expensive re-branding may be on the horizon.