Real-Life Copycat Lesson #13: ‘Armour’ Clothing Trademark Battle

28 August, 2019

In 2017, a husband and wife duo in Bend, Oregon decided to launch an outdoor clothing company reflecting Oregon’s outdoorsy lifestyle. The Shorts came up with their name, Cascade Armory, developed their logo, and launched their outdoor clothing line into stores in Central Oregon and Washington. Unfortunately, when they applied for a trademark for the Cascade Armory name with the USPTO, they ran into opposition. Under Armour, the multinational manufacturer of performance apparel with reported revenues of $5.1 billion in 2018, believes the Cascade Armory name is creating customer confusion. The Shorts, who had their business all planned out, are now considering changing their name but know it would be a major risk for their small, young company.