Real-Life Copycat Lesson #5: East Coast craft breweries in trademark dispute
14 May, 2019
Since 2014, Vermont’s Goodwater Brewery has been selling beer under the Goodwater name. It’s brews can be found as far west as Colorado and as far south as Virginia. In November, 2017, Virginia-based Lickinghole Creek Craft Brewery (LCCB), which sells its beer internationally, opened a pub by the name Lickinghole Goodwater Brewpub. Understandably, the Vermont-based Goodwater felt like they had a problem after hearing of the Virginia-based establishment through a loyal customer who asked whether the two businesses were related.
After a cease-and-desist letter went unanswered, the Vermont-based Goodwater brewery filed a federal trademark infringement lawsuit against LCCB, seeking to stop the Virginia-based brewery from using the Goodwater name, as well as monetary damages and attorney’s fees.
Not long after the lawsuit was filed, the two sides began talking and were able to amicably settle the matter outside of the courtroom.